Designboom: 2018 100% Design showcases future and forward-thinking designers
Returning for its 24th edition, 100% Design is set to be a must-visit destination during London Design Festival 2018. As well as being part of the inaugural West Kensington design district, the event has undergone a ‘100%’ revamp, shaking up the traditional program to demonstrate a renewed vision that celebrates both British and global design, as well as both established and emerging creatives. Included in this, new exhibitions – 100% Futures and 100% Forward – showcase the work of upcoming talent across innovation and furniture design respectively. This all takes place in London Olympia, the 130-year-old venue that is being renovated and transformed into a leading art, entertainment and event site by Heatherwick Studio and SPPARC Architects.